Mailchimp
Marketing
ActiveCampaign
Marketing
Mailchimp vs ActiveCampaign in Singapore — which is right for your business?
Both are marketing tools used by Singapore businesses. Here is a side-by-side comparison covering SGD pricing, PSG eligibility, PDPA compliance, and local context to help you decide.
Singapore-specific comparison
| Criterion | Mailchimp | ActiveCampaign |
|---|---|---|
| SGD pricing (incl. 9% GST) | S$19/mo | S$22.03/mo |
| Free tier | Yes | Yes |
| PSG grant eligible | Checking | Checking |
| PDPA compliant | No | No |
| SG / APAC data centre | Not confirmed | Not confirmed |
| GST / InvoiceNow ready | No | No |
| PayNow / local bank feeds | No | No |
| CPF payroll support | No | No |
| SkillsFuture eligible | No | No |
Stackd verdict
Mailchimp
Singaporean businesses can leverage Mailchimp's extensive tools to engage local customers and optimize their digital marketing strategies. While PSG eligibility is unconfirmed, its market leadership and support for SGD currency selection make it a practical choice.
ActiveCampaign
Singapore enterprises can utilize ActiveCampaign for sophisticated marketing strategies, but should specifically inquire about its compliance with local regulations like PDPA and potential eligibility for government grants, which are currently unconfirmed from the search results.
Pros & cons — Singapore view
Mailchimp
Pros
+Comprehensive email marketing and automation capabilities
+Generative AI features and advanced audience insights on higher plans
+Offers a 15% discount for nonprofits and charities
+Scalable plans accommodating a wide range of contact numbers
Cons
–SMS marketing is an add-on with country and plan restrictions
–Premium features like phone support and dedicated onboarding are only available on Standard or Premium plans
–Overages apply if contact or email send limits are exceeded
ActiveCampaign
Pros
+Comprehensive marketing automation
+Segmented customer journeys
+Sales CRM integration
+Powerful email automation
Cons
–Steep learning curve for advanced features
–No confirmed PSG eligibility from search
–Cost can increase significantly with scale
Who should choose which
Choose Mailchimp if...
›SMEs
›Startups
›E-commerce businesses
›Freelancers
Choose ActiveCampaign if...
›SMEs
›E-commerce businesses
›Agencies
›Side hustles
Singapore FAQ
Is Mailchimp available in Singapore?
Yes, Mailchimp lists SGD as a currency option and its email marketing services are globally accessible. SMS marketing is available as an add-on in select countries, including Australia.
Does Mailchimp support SGD pricing?
While Mailchimp allows selecting SGD as a currency, the pricing displayed on the website is in USD. The Essentials plan starts from $13 USD/month, which is approximately S$19 including GST.
Is Mailchimp PSG-eligible?
The provided search results do not contain information regarding Mailchimp's PSG eligibility for businesses in Singapore. This status is unconfirmed.
Is Mailchimp PDPA compliant?
The provided search results do not explicitly state Mailchimp's compliance with Singapore's Personal Data Protection Act (PDPA). This status is unconfirmed.
Want to explore each tool further?
Read our full Singapore reviews before deciding.